Have you ever ask yourself what does environmentally friendly means to you? What is your reaction to consumerism??
From glassware and chemicals, to furniture and clothing, every object has an impact on the environment through their manufacture, use, and disposal.
Today a very strong reaction to consumerism and fast fashion is on. It is helping us to understand the whole process behind production and distribution and to make it more transparent for the customers.
I started to feel that I wanted to be part of this movement! I was questioning myself
What does environmentally friendly means to me?
What is my reaction??
How did we start?
The first step was to understand and learn from other people experiences and stories. How can I try to change my life for a more mindful living and sensitive choices, in terms of what to buy, how to consume, how to use things?
A very challenging example is definitely the 333 project. It asks you to reduce your clothes and accessories to a number of 33 items for 3 months.
There are examples of people that decided to live in very tiny houses, sometimes built by themselves.
I was definitely feeling that I needed to do something against consumerism and the overpowering marketing in our contemporary society. But it was quite hard to find the way that fits me…
For sure, riding a bicycle was one of the few “environmentally friendly” goals I could reach!
What about me?
I started to relate myself to what is more close to me: my job but also my biggest passion, Architecture.
I was thinking that a very similar process of the fashion industry is also happening in architecture. The commercial branding and design trends are often more powerful than a good quality design.
It’s really hard today to design buildings with a long life. We have several examples of abounded architecture all around the world.
Can we imagine to reduce our impact on the environment also in the construction field? Maybe to focus on a different approach to new construction, also related to our existing building heritage?
Reduce/REUSE/Recycle in Architecture
I discover that this topic is not so popular as I expected. Nobody really talks about reducing in architecture.
In 2012 at the Venice Biennale, the German pavilion had this interesting title: “Reduce/Reuse/Recycle – Architecture as Resource”.
An analysis of different approaches to existing buildings, what we call “adaptive reuse”.
Still, for some, this idea isn’t radical enough.
Their real goal was to stop building!
I find the idea of reusing existing buildings far more exciting than creating new crazy shapes: a new focus on things already built and the creation of a dialogue between new construction and existing architecture.
There are a lot of inspiring projects that really convinced me to follow this path and to believe that there is a different way we can impact on our environment.
That’s how my project started, @reusearchitecture!
My goal is to build a huge archive of examples that will push us and help us to understand that this is doable and really cool!
And to not design buildings like a throwaway t-shirt!